Journal of Marketing Research
Estimating Nonresponse Bias in Mail Surveys
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J. Scott Armstrong, Terry S. Overton, Estimating Nonresponse Bias in Mail Surveys, Journal of Marketing Research, Vol. 14, No. 3, Special Issue: Recent Developments in Survey Research (Aug., 1977), pp. 396-402
DOI: 10.2307/3150783 · Publisher: JSTOR